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Standing Out in a Sea of Same: How to Differentiate Your MSP

Many people think all MSPs are created equal. This can be a powerful statement during a sales meeting for two reasons:

  1. It's Unexpected: Prospects aren't used to MSPs acknowledging the homogeneity within the industry. This honesty grabs their attention.

  2. It's Often True: Information overload makes it difficult for people to differentiate between similar options.

In today's competitive landscape, simply being "good" isn't enough. You need to clearly articulate what makes your MSP unique. But how do you identify your differentiators?

Uncover Your Unique Value Proposition (UVP):

  • Internal Reflection: Start by asking yourself, your employees, salespeople, clients, and even prospects: "What truly sets us apart?"

  • Refine the Answer: Keep asking until you have a clear and concise answer you can use to communicate your advantage.

Remember:  Being different is the key to winning new business.

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