Are You Winning New Clients, or Are You Still "Practicing?"
Even if you knew everything there is to know about sales, you'd still only be half way there. Next you have to try doing it. And while you're trying to turn that knowledge into skill you're wasting time, money, and opportunities.
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Come practice with us instead, so you're never practicing on a prospect.
"The MSP Dojo is such a great training ground. It's great being able to examine different real world scenarios, and condition myself so that sales meetings feel normal, simple and manageable. Being able to get rid of all that head trash."
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—Nick Brady, SunPoint IT
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Study and Practice
Study and Practice are two sides of the same coin. You have to learn the tools of the trade (sometimes called your sales craft), but you also need the practical experience. The only way to really get that practice is to do it over and over again in a setting that's as close as possible to the real thing.
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Think of it like becoming a master sculptor. You can learn the theory, and study the most popular works of art. You can even sit at the feet of the masters and watch how they do it. But at some point you have to pick up the chisel and hammer, and start chipping away at the stone.
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Swinging the hammer is when you learn, for the first time, the difference between theory and experience.
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You will inevitably make mistakes, that is part of learning. Mistakes in sales meetings are very much like mistakes in sculpting. They are nearly impossible to undo. There is no going back to before.
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If you're practicing with your prospects, you're wasting a lot of great opportunities.
Even Blackbelts Roll
Have you ever noticed that in every sport, the most experienced practitioners still practice? In fact, the people who are at the top of their game tend to increase their practice as they grow into their fame. Even in a martial arts studio, the blackbelts tend to get on the mat and "roll" with the students... because they know the only way to stay good is to keep on rolling.
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The MSP Dojo exists because practice continues to be the most important and effective part of developing a sales person, and keeping the experienced sales professional at the top of their game. It’s the one thing everyone needs.
It doesn’t matter if you're the Owner who does the selling, or if you're in sales full-time. It doesn’t matter how many opportunities you get, your annual revenue, or where your opportunities come from:
The best sales person in the room will always be the one that has the most practice.
