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Round Pegs Are Not Supposed to Go in Square Holes

Recognizing Fit: A Fundamental Lesson in Sales

Alright, folks, let's take a step back and talk about something that often gets brushed aside in the whirlwind of sales: fit. It's like those shape toys we give babies, you know? We teach them about circles, squares, and triangles and how each one fits into its respective hole. Well, in sales, understanding fit is just as crucial.

So picture this: you're sitting across from a prospect, and you can just feel the tension in the air. You're trying to make something work, but deep down, you know they're not the right fit. It's like trying to jam a round peg into a square hole—it's just not happening. But hey, we've all been there, right? Driven by quotas, incentives, and the desire to please, we sometimes forget to step back and assess the situation.

But here's the thing: when someone isn't a good fit, no amount of pushing and prodding is going to change that. Trust me, I've been there.

Recognizing this early on can save you a whole lot of headaches down the road. As my good friend Dave Sagraves once said, time is your most valuable asset in sales. Don't waste it on endeavors that are doomed from the start.

Understanding fit goes beyond just being a sales tactic—it's about respecting your time and the prospects. By knowing when to walk away from a mismatched opportunity, you're opening yourself up to more meaningful connections and, ultimately, greater success in sales.


Understanding fit is crucial in sales, as discussed in this article. But fit is just one aspect of successful sales interactions. For a deeper dive into the consultative approach and aligning objectives with prospects, check out our article on Please Explain to Me the Scenario. Additionally, for insights on navigating ghosting and improving sales processes, explore our thoughts in Of Course, People Shouldn't Ghost You.

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