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Of Course, People Shouldn't Ghost You

Navigating Ghosting: Improving Sales Processes for Better Communication

Alright, let's tackle a frustrating reality of sales: ghosting. It's like being left on read after pouring your heart out in a text message. But instead of pointing fingers, let's take a look at our own sales processes and see where we can make some improvements.

Getting ghosted sucks, there's no denying it. But more often than not, it's a symptom of a larger issue within our sales process. Maybe we're not communicating clearly, or maybe we're just not offering what the prospect really needs. Whatever the case, there are steps we can take to minimize the likelihood of being ghosted.

First things first, let's lay out a clear roadmap for our sales process. That means setting expectations upfront, outlining next steps, and keeping the lines of communication wide open. And hey, while we're at it, let's make sure we're actually delivering value to the prospect. A disciplined sales process—one that focuses on their needs, not just ours—can go a long way in preventing ghosting.

Ghosting may be a fact of life in sales, but it doesn't have to be inevitable. By taking a hard look at our processes and making some tweaks here and there, we can improve communication, build stronger relationships with prospects, and, ultimately, see better results in our sales efforts.


Ghosting is a frustrating reality in sales, but it's not insurmountable. In this article, we've discussed ways to improve communication and minimize the likelihood of being ghosted. However, effective sales interactions also require understanding fit and aligning objectives with prospects. For insights on recognizing fit and respecting your time in sales, explore our article on Round Pegs Are Not Supposed to Go in Square Holes. Additionally, for tips on navigating consultative sales approaches, check out our thoughts in Please Explain to Me the Scenario.

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