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From IT Consulting to MSP: Why the Transition Was a Game-Changer

Transitioning from IT consulting to a Managed Service Provider (MSP) model wasn’t just a strategic decision; it was a necessary evolution that redefined our business and our value to our clients. This shift has brought us more predictable revenue, allowing us to invest in better tools, hire top talent, and refine our processes. These improvements ultimately led to better outcomes for our clients, making the transition an obvious choice in hindsight, even though it was tough at the time.

The Downside of Traditional IT Consulting

In our IT consulting days, we frequently found ourselves caught in a cycle of emergency projects with razor-thin margins, always hoping these gigs would lead to more work. This model often felt like singing for our supper every night, uncertain if the next meal would come.

The Benefits of the MSP Model

Switching to the MSP model has transformed our business landscape. Instead of sporadic, high-stress projects, we now enjoy a steady stream of predictable revenue. This financial stability means we can invest in superior tools, attract and retain skilled professionals, and streamline our processes. Our clients benefit from these enhancements through more reliable, efficient, and innovative IT solutions.

The Problem with One-Off Security Assessments

So, why revert to the old model by offering standalone security assessments, hoping they lead to future work? While security assessments are essential, relying on them as a foot-in-the-door tactic can set your business back to the unpredictable consulting days. It’s not about abandoning security assessments but integrating them into a broader, ongoing relationship.

Turning a Security Assessment into an MSP Opportunity

Here’s how to transform a request for a security assessment into a conversation about full MSP services:

  1. Acknowledge the Request: Start by agreeing to the security assessment but frame it as part of a comprehensive approach. “We can help with a security assessment. To ensure it’s most effective, we’d like to discuss how ongoing management can maintain and improve your security posture.”

  2. Educate on the Benefits: Highlight the advantages of continuous management over a one-time assessment. “While a security assessment provides a snapshot, continuous management offers ongoing protection and rapid response to threats.”

  3. Share Success Stories: Use examples of how other clients have benefited from transitioning from one-time assessments to full MSP services. “For instance, one client initially requested a security assessment but soon realized the value of our continuous monitoring and support, which significantly reduced their security incidents.”

  4. Ask Insightful Questions: Engage the prospect by asking questions that uncover broader IT needs. “Beyond the security assessment, what are your main IT challenges? How are you currently handling ongoing security and maintenance?”

  5. Position Yourself as a Partner: Your goal is to be a long-term partner, not just a one-off service provider. “We’re here to build a lasting relationship, ensuring your IT infrastructure is secure and supports your business goals.”


The transition from IT consulting to MSP has revolutionized our business, providing stability and the ability to deliver superior services. When approached correctly, requests for security assessments can be gateways to demonstrating the value of comprehensive IT management. By building ongoing relationships, you can transform these opportunities into long-term partnerships, ensuring sustained success for your business and clients.

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